Integration Marketing
Integration Marketing is used by many big companies these days. I am sure you have receive a discount voucher or an offer from another company together with your credit card statement. This is a very smart way of marketing they are tapping into another company’s database.
If you have downloaded software from the internet, I am sure you have also seen Yahoo or Google Toolbars being offered for free when you download the software. Yahoo and Google are tapping into the users of these software company and I am sure Yahoo and Google are paying the software companies for each software download. As a software company, I am actually getting extra money from Yahoo or Google with each download of the software.
Google Toolbar offer when downloading Adobe Reader
How can this work for you? First of all identify a partner that you can work with. For example, a plumber can partner with an electrician. Whenever the electrician gives out his card after completing his work, he can also give out the card of the plumber with an offer to inspect the pipes for free. Or a doctor can give out the card of a dentist with a free first consultation.
Now think of ways how integration marketing can work for you.